Which of the following is not a factor contributing to the growth of sponsorships

A sponsor is a party that provides money, products and / or services to promote an enterprise or to support the activities of a person or organization. Sponsorship usually means that the sponsor contributes to the organization of scientific, cultural and sporting events that are not directly related to his / her activities or results. One of the main goals of sponsorship is to transfer the positive image and good emotions of the supported company, organization or individual to the sponsor's brand.  

Sponsorship is a business relationship between a private company and an artist, art project or cultural institution that benefits both parties. The company's goal is to improve the sales and general image of products or services. It is usually sponsored by the purchase of advertising, product and event marketing, or other marketing tools. Sponsorship amounts are part of the company's promotion costs.