Ais when manufacturers direct their promotional efforts toward channel partners to convince them to order and stock products.

A PUSH strategy is when manufacturers direct their promotional efforts towards channel partners to convince them to order and stock products. Push and pull strategies are used by manufacturers to promote their goods. Push strategy ensures that the product is placed in front of the consumers to create awareness while a pull strategy creates desires in consumers to seek out a particular product. 

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Multiple or is there any more info