Read the excerpt pp. 46–48 from Irresistible by Adam Alter, paying particular attention to the rhetorical choices that he makes. Then, write a well-organized paragraph describing how Alter combines three rhetorical appeals to address two or more aspects of the rhetorical situation and evaluating the effectiveness of these rhetorical choices. For full credit, be sure that your response does all of the following.

Sufficiently addresses all parts of the prompt and incorporates your learning from the lesson (from 0 to 60 points)
Provides supporting evidence from the text or resource as requested in the prompt (from 0 to 20 points)
Uses correct grammar and mechanics (from 0 to 20 points)
Please note that point values are wide-ranging and approximate, as prompt specifications vary from lesson to lesson.