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Arts, 12.07.2019 02:30 laceybabin1952

The german artist, architect, and designer played a major role in charting a course for design in the first decade of the twentieth century. he sought typographic reform and was an early advocate of sans-serif typography. his work pushed twentieth-century design toward rational geometry using an underlying grid system for visual organization. he introduced the concept of gesamtkunstwerk (total work) to industry with the first comprehensive visual identification system that included graphic design, architecture, and product design.

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