Individuals working in advertising must always consider all of the following questions, except which? a. who are we trying to sell to? b. what message can be communicated using only symbols? c. what logo, typeface, and layout will best pursued the audience? d. what is the best form(s) of advertisement?

Individuals working in advertising do not necessarily have to consider: b. What message can be communicated using only symbols? It is imperative to consider who is trying to be sold to or who the product is suited for. That means that advertisement is also important based on whether the product is geared toward young children or adults. Children will most likely see an advertisement on television, where adults would most likely view advertising in some type of written format.When the product logo is seen, the general public should know who or what the image represents based on other products created by the same company.