In the following scenario, which option would a marketing director most likely do first? A major food magazine is in the early stages of preparing a fall comfort-food issue of their magazine. The marketing and art departments
have just finished meeting with the editorial department to discuss expectations, brainstorm some ideas, and talk about potential advertising
clients.
O Meet with the editor-in-chief to begin developing a mock lay-out of the issue.
O Set up a meeting with the art department to plan photo shoots.
O Research foodie websites to see what comfort foods are currently trending
O Begin contacting potential advertisers