One of the effects of online-design shows is that consumers: have very similar skills to professional designers.
are more knowledgeable and sophisticated.
have less interest in design than in previous eras.
no longer visit retail stores and prefer to buy online.

Consumers are more knowledgeable and sophisticated

Explanation:

Before it was possible to see professionals making clothing on tv, the only way people knew how clothing was professionally made was if they were a professional clothing designer. Nowadays you can watch lots of different clothing design shows on tv so the average customer is a lot more familiar with how clothing is made than the average customer from even just as little as 15 years ago would be.

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