Which option best explains why Juicy Apple would choose NOT to do a market test of its new product in the following scenario? Assume there are only two companies in the country that produce apple juice. Juicy Apple has a 55 percent share of the market and Apples
4 Us has a 45 percent share. The companies make essentially the same product. Juicy Apple has a plan to change its recipe by using extra-
sweet juice.
Juicy Apple feels confident because it has a bigger market share than Apples 4 Us and can stand a loss.
O Juicy Apple hopes that the customers will not notice the recipe change right away
Juicy Apple is hoping to get the new product to market without Apples 4 Us finding out about it.
Juicy Apple knows that market tests are not usually accurate in gauging the customers' tastes.