Both and developed a number of novelty display typefaces. Often these began as lettering for assignments that were then developed into full alphabets. Fig. 21-27 shows the logo developed for Artone Ink; the graded version of Blimp, based on old woodtypes; a geometric face inspired by the logo designed for a film studio; a typeface based on lettering first developed for a Mademoiselle poster; and the Buffalo typeface, originally devised for a French product named Buffalo Gum, which was never produced.