As photography stole illustration's traditional function, a new approach to illustration emerged. This more conceptual approach to illustration began with a group of young New York graphic artists: Seymour Chwast, Milton Glaser, Reynolds Ruffins, and Edward Sorel banded together and shared a loft studio. Freelance assignments were solicited through a joint publication called the . Published bimonthly, it featured interesting editorial material from old almanacs illustrated by the group.