Creating a Catchy Tune Imagine that you have a new product that you need to tell potential clients about. Figure out the product and what is new and different about it. For instance, if it is a car, is it a good buy because of its environmental features or because it is a sleek new sports model? If it’s a kind of cereal, is it a new flavor or does it stay crunchy in milk longer than most?
Once you have decided what information you want to share about your product, create a jingle for it. These are usually brief and have a lot of the characteristics of poetry, like rhyming and alliteration (repeating the same first letter: “Silly Sally’s Slushy Smoothies), etc. You can do a quick Internet search on poetic techniques for ideas. You should not have more than four to six lines since jingles are short. Be sure that the jingle emphasizes (shows) the elements of your product that you want to highlight.
Then make a radio commercial using the jingle. Imagine that you have 30 seconds to get the information about your product out, and create a recording of it. Your commercial should also use at least two sound effects. Many are available online, or you can create them the old-fashioned way with household objects. Make sure that all of the words to the jingle are clear in your recording.