Need help asap An art director encourages his team to create clear, attractive, photorealistic images for an ad campaign and presents it to the client. The client says, “It’s visually great, but I don’t know what you’re selling.” What has the art director failed to consider?

the need for finesse in dealing with creatives
the practicality of the world outside the art classroom
the balance between art and commerce
the difference between online and onsite presentation