A theatrical producer is a person who oversees all aspects of mounting a theatre production. The producer is responsible for the overall financial and managerial functions of a production or venue, raises or provides financial backing, and hires personnel for creative positions (writer, director, designers, composer, choreographer—and in some cases, performers).
The independent producer usually initiates the production—finding the script and starting the process. The producer finds the director and pursues the primary goals, to balance and coordinate business and financial aspects in the service of the creative realization of the playwright's vision. This may include casting, but often only includes casting approval. The producer may secure funds for the production, either through their own company or by bringing investors into the production in a limited partnership agreement. In this business structure, the producer becomes the general partner with unlimited liability, and because of this, often brings in other general partners. The producer probably has optioned the play from the playwright, which includes rights to future production for film and television. The producer earns the right to future ventures because the original theatrical production enhances the value of an artistic property. This right to further options may be included in the royalty agreement. In other duties, the producer may work with theatrical agents, negotiate with unions, find other staff, secure the theatre and rehearsal hall, obtain liability and workers' compensation insurance, and post bonds with unions.
The producer handles the business and legal end of employing staff, as in any business entity. Hiring creative staff and teams generally involves the director and playwright's approval. The producer hires the production team, including the general manager, production manager, house manager, stage manager, etc., at their discretion. In many cases, contracts require that the producer use front of house staff (such as the house manager, box office, ushers, etc.) and backstage personnel (stage hands, electrician, carpenter, etc.) supplied by the theatre.
The producer creates, builds on and oversees the budget, sets ticket prices, chooses performance dates and times, and develops a marketing and advertising strategy for the production. Hiring a publicist and marketing team is one of the most important responsibilities of the producer. These teams are generally in place before the show is cast.
The producer collaborates with the director and all staff to plan a production timeline and deadlines for various aspects of the production to ensure a successful show opening and run. The producer and director oversee this timeline, with periodic re-assessment and modifications as needed.
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