Which cinematographic technique do filmmakers use to draw a viewer’s attention to focal point of a scene?

There are a few cinematographic techniques that a filmmaker could use to draw a viewer's attention to the focal point of a scene. They could use lighting and make the subject significantly darker or lighter than the norm of the film. The could pan and zoom into a close-up of  the subject. It depends on what the director is going for

Its the 3rd one i think