In order for P. multocida to survive and carry out cellular functions (and cause infection), the energy contained in each molecule of glucose must be converted into ATP. This occurs via the process of chemiosmosis, which couples electron transport to ATP synthesis. This process involves the sequential transfer of elections via a series of protein complexes and carriers found in the bacterial plasma membrane. Recall that electrons move down the chain in a sequential fashion due to the increasing electronegativity of the components of the electron transport chain.