In relation to potato chips, consumers respond better to advertisements that describe them as being 75 percent fat free than having 25 percent of fat. This illustrates the concept of .
A.
flip-flopping
B.
loss aversion
C.
framing
D.
risky decision making
The answer is C. framing
Answers: 3
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In relation to potato chips, consumers respond better to advertisements that describe them as being...
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