The products and services that leverage the new developments in the study of human genes and capitalize on the trends toward wellness is called

It is called a personalized medicine, the services and products that influence the science of genomics and proteomics and capitalize on the inclination toward wellness and consumerism to can be tailored approaches to prevention and care. Personalized medicine—that is, medicine tailored to a patient’s genetic and other not so familiar  characteristics—is at the core of customized healthcare.

c. earths continental crust is thicker than its lithosphere.

because, the lithosphere is the outermost layer of the earth/ 100 km thick and is defined by its machanical properties.the lithosphere contains oceanic and continental crust that varies in age and thickness across locations and geologic time. the lithosphere is the coolest layer of the earth in terms of temperature. the term lithosphere should not be confused with the use of "geosphere" which is used to indicate all of earth systems, including the atmosphere, hydrosphere   and biosphere. the surface of the earth can be divided into the continental crust and the oceanic crust.   the continental crust is made mostly of granite while the oceanic crust is made of basalt. the average thickness of the continental crust is 25 miles and the average thickness of the oceanic crust is 5 miles.   three types of rock, igneous, sedimentary, and metamorphic, make up the surface of the earth. that's why 3 option is preferable.