1. a promotion plan should have documentable goals a. so that someone can be hired to monitor them b. because most people expect social media communication to be very direct c. so that they can eliminate the need for a solid marketing plan d. so that specific employees can be held accountable for achieving them 2. technology can with promotion only in social media forums a. true b. false 3. collecting primary data usually requires hiring a marketing firm to conduct a study a. true b. false 4. small businesses can generally distinguish themselves in all the following ways except a. offering highly specialized items b. ongoing extremely low prices c. providing high-quality products d. getting to know customers and their needs

Verizon communications, inc., provides the following footnote relating to its leasing activities in its 10-k report. the aggregate minimum rental commitments under noncancelable leases for the periods shown at december 31, 2010, are as follows: years (dollars in millions) capital leases operatingleases 2011 $97 $1,898 2012 74 1,720 2013 70 1,471 2014 54 1,255 2015 42 1,012 thereafter 81 5,277 total minimum 418 $ 12,633 rental commitments less interest and (86) executory costs present value of 332 minimum lease payments less current (75) installments long-term obligation $257 at december 31, 2010 (a) confirm that verizon capitalized its capital leases using a rate of 7.4 %. (b) compute the present value of verizon's operating leases, assuming an 7.4% discount rate and rounding the remaining lease term to 3 decimal places. (use a financial calculator or excel to compute. do not round until your final answers. round each answer to the nearest whole number.)