in developing a marketing plan for a catering business, you'll want to include a display ad in the yellow pages because          a.  all your competitors will have such an ad. b.  it can generate up to 40% of your business. c.  nearly all your best jobs will come from such an ad. d.  it can generate up to 20% of your business.

In which of the following games is it clearly the case that the cooperative outcome of the game is good for the two players and bad for society? a. two oil companies own adjacent oil fields over a common pool of oil, and each company decides whether to drill one well or two wells.b. two airlines dominate air travel between city a and city b, and each airline decides whether to charge a "high" airfare or a "low" airfare on flights between those two cities.c. two superpowers decide whether to build new weapons or to disarm.d. in all of the above cases, the cooperative outcome of the game is good for the two players and bad for society