Companies who passively accept the marketing environment a. view it as uncontrollable and do not attempt to change it b. develop strategies to change the environment c. use lobbying to influence legislation d. assume that their strategic options are not bounded by the current environment e. form contractual agreements to control their distribution channels

Companies who passively accept the marketing environment​ "view it as uncontrollable and do not attempt to change it".

Marketing Environment is the mix of outside and interior factors and powers which influence the organization's capacity to build up a relationship and serve its clients.  

The marketing environment of a business comprises of an internal and an external situation. The inside condition is organization particular and incorporates proprietors, laborers, machines, materials and so forth. The outside condition is additionally partitioned into two segments: micro & macro.

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