Randy agreed to join a biology study group. when the study group leader gave him her phone number, he had nothing with which to record the number. so randy repeated the number to himself several times until he found a pen to write the number on his hand. the process randy used to encode the number into memory is called:

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.