craig's craft beer structures its company in such a way to encourage its most profitable older customers to remain loyal while also targeting a new generation of customers. what is craig's craft beer attempting to build?

The answer is "Customer equity".

Customer equity is the aggregate of lifetime estimations of all your present and future clients – the sum total of all the value you'll ever acknowledge from clients. Since clients make all esteem, this implies client value is for all intents and purposes indistinguishable number from the "going concern" estimation of your business. Strip away all the cash you as of now have in the bank, every one of your benefits and liabilities, and what would somebody pay for your organization, as a going concern? That cost ought to be really near the estimation of your customer equity.  

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