Keith has been asked to work on an advertising campaign for a fast-food restaurant situated near the freeway. he wants to use advertisements to attract potential customers who are driving by. which kind of advertisement media should keith use? a. electronic media b. outdoor media c. tele-advertising d. radio advertising

B. Outdoor Media

Outdoor Media refers to any advertisement done outdoors in order to attract people's attention. It is also known as out of home advertising.

The most popular form of outdoor advertising are billboards. It also includes transit advertising where ads are displayed on trains, subways and other public transport system. Advertising at bus shelters, kiosks, benches and parking garages and street furniture and commercials at a movie theatre before the movies are also forms of outdoor advertising.

These days, there are different forms of digital outdoor advertising. These include pinging people through Bluetooth devices, and allowing people who pass by to play with the billboards.

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.