Which are characteristics to consider when defining a service

services require payment

services are intangible activities

services are tangible activities

services are physical items

The best answer to the question is (B) services are intangible activities.

Unlike products, services are intangible activities, which makes it difficult for potential customers to know whether a service would be good or not before purchase. It’s very easy for customers to feel like they can’t tell the quality of service prior to transaction – which is a challenge that a service provider would face and needs to manage.