Making all or part of a product in-house is most beneficial when a firm wants to

Have a high level of control. Often making products in house is used to control quality and things like the customer experience

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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