One of juran's ten steps to quality improvement states that:

a. an organization should minimize top management involvement in the achievement of individual employee goals.

b. an organization should build awareness of the need and opportunity for improvement.

c. an organization should entrust improvement to individual employees rather than appointing teams or facilitators.

d. an organization should avoid "keeping score" in order to achieve an overall atmosphere of quality improvement.

an organization should build awareness of the need and opportunity for improvement.

Explanation:

Juran’s 10 steps to quality improvement are:

   Build awareness of opportunity to improve.

   Set-goals for improvement.

   Organize to reach goals.

   Provide training

   Carryout projects to solve problems.

   Report progress.

   Give recognition.

   Communicate results.

   Keep score.

   Maintain momentum by making annual improvement part of the regular systems and processes of the company

i think it is sales-oriented, but i am not sure

answer; operating revenues;