Amos does not want to find new customers or create new products. instead, he is opening more stores and improving the marketing mix--more intriguing advertising, better pricing, better reward program, better in-store service, better store ambience, etc. what strategy is he using

Anita has been named ceo of a popular sports apparel company. as ceo, she is tasked with setting the firm's corporate strategy. which of the following decisions is anita most likely to makea) whether to pursue a differentiation or cost leadership strategy b) which customer segments to target c) how to achieve the highest levels of customer satisfaction d) what range of products the firm should offer