Which concept of marketing is described in the following scenario?

lexus has been voted as the car company that has the best customer satisfaction to date. as a luxury car company, it is crucial for them to keep their customers happy. in 2012, lexus received an award for the fourth consecutive year for keeping their customers happy. the marketing concept in play here is

Advertisement

Explanation: By them saying that they got the consecutive award it's like telling the customer "Come buy our car we got the best we get lots of awards." so I would consider that advertisement.

 relationship marketing

Explanation: correct on edmentum and pluto

consumer credit. an advantage is that it allows consumers to afford expensive goods and services now, increasing their standard of living. however, a disadvantage is that it creates a trap for debt, if people do not have self control, they may see themselves filing personal bankruptcy.