In which of the following stores would you pay the least amount for an item that is priced $360? store
a. sale of 10% off and a successive discount of 10% off. store
b. sale of 15% with no additional discount. store
c. sale of $35 off and a successive discount of 10% off.
a. all of the stores have the same discounted price.
b. you can get the lowest price at store
a. c. you can get the lowest price at storeb.
d. you can get the lowest price at store
c.

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?