The right communication channel to use in imc is:

a. the traditional channel used in that particular retail sector.
b. network advertising, local newspapers, and regional radio stations.
c. the one that will connect to the desired recipients.
d. the one with the best encoding capabilities.
e. the one that maximizes decoding difficulty.

John has served as the chief operating officer (coo) for business graphics, inc., a publicly owned firm, the past 5 years. which of the following statements about john is correct? both john and the ceo of business graphics must certify to the sec that the firm's financial statements are accurate. as the coo, john will be ranked higher than the ceo but still below the cfo. in john's postition as the coo, it is highly unlikely that he would also be the chairperson of the board of directors. as the coo, john would typically be involved with accounting, finance, and asset purchase decisions.