Consider the market for running shoes. draw a firm's average total cost curve with no advertising. label it atc0. draw the firm's average total cost curve with advertising. label it atc1. if the firm successfully advertises, the quantity produced increases such that

a. total cost increases and average total cost increases

b. total cost increases and average total cost decreases

c. total fixed cost decreases

d. total cost decreases and average total cost increases

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.