Malrom manufacturing company acquired a patent on a manufacturing process on january 1, 2014 for $3,750,000. it was expected to have a 10 year life and no residual value. malrom uses straight-line amortization for patents. on december 31, 2015, the expected future cash flows expected from the patent were expected to be $300,000 per year for the next eight years. the present value of these cash flows, discounted at malrom's market interest rate, is $1,800,000. at what amount should the patent be carried on the december 31, 2015 balance sheet?

Which of the following is true of the strategy of planned and unplanned change in global marketing? a) cultural congruence involves deliberately changing certain aspects of culture to meet marketing goals.b) all marketing efforts require planned or unplanned change in order to be accepted.c) planned change involves marketing products similar to the ones already on the market.d) the first step in bringing about planned change in a society is to remove obstacles for acceptance of a product.e) social planners gained the acceptance of protein-rich diets among the peoples of underdeveloped societies using the strategy of planned change.