Assume that wilymarketer is running an email campaign to acquire new customers. it is considering two options: review the following option choices. option a would use a high quality rental list of 100,000 email addresses. direct costs under this option would be the rental list at $250 cpm and creative, program management and reporting costs will be $10,000. if the email campaign brings in 623 new customers, what is its approximate customer acquisition cost? option b would rely on banner advertising at $20 cpm, which has a predicted click-through rate of 1.5 percent. the campaign is designed to reach 100,000 viewers, and its creative, program management and reporting costs will be $10,000. how many customers will it bring in and what is the approximate customer acquisition cost? based on the cost calculations which option would you recommend? would you consider anything else for recommending a particular option apart from the costs?

Cardinal company is considering a project that would require a $2,725,000 investment in equipment with a useful life of five years. at the end of five years, the project would terminate and the equipment would be sold for its salvage value of $400,000. the company’s discount rate is 14%. the project would provide net operating income each year as follows: sales $2,867,000 variable expenses 1,125,000 contribution margin 1,742,000 fixed expenses: advertising, salaries, and other fixed out-of-pocket costs $706,000 depreciation 465,000 total fixed expenses 1,171,000 net operating income $571,000 1. which item(s) in the income statement shown above will not affect cash flows? (you may select more than one answer. single click the box with the question mark to produce a check mark for a correct answer and double click the box with the question mark to empty the box for a wrong answer. any boxes left with a question mark will be automatically graded as incorrect.) (a)sales (b)variable expenses (c) advertising, salaries, and other fixed out-of-pocket costs expenses (d) depreciation expense 2. what are the project’s annual net cash inflows? 3.what is the present value of the project’s annual net cash inflows? (use the appropriate table to determine the discount factor(s) and final answer to the nearest dollar amount.) 4.what is the present value of the equipment’s salvage value at the end of five years? (use the appropriate table to determine the discount factor(s) and final answer to the nearest dollar amount.) 5.what is the project’s net present value? (use the appropriate table to determine the discount factor(s) and final answer to the nearest dollar amount.)