Pemco enterprises sells annual memberships to its shooting lodge. the memberships cost $240 each. on january 1, pemco sold 2,000 memberships and received cash. refer to pemco enterprises. how much revenue should pemco recognize each month?

Four key marketing decision variables are price (p), advertising (a), transportation (t), and product quality (q). consumer demand (d) is influenced by these variables. the simplest model for describing demand in terms of these variables is: d = k – pp + aa + tt + qq where k, p, a, t, and q are constants. discuss the assumptions of this model. specifically, how does each variable affect demand? how do the variables influence each other? what limitations might this model have? how can it be improved?