Clean, inc. cleans and waxes floors for commercial customers. the company is presently operating at less than capacity with equipment and employees idle at times. the company recently received an order from a potential customer outside the company's normal geographic service region for a price of $4,500. the size of the proposed job is 11,000 square feet. the company's normal service costs are as follows: unit-level materials $ 0.18 per square foot unit-level labor $ 0.25 per square foot unit-level variable overhead $ 0.08 per square foot facility-level overhead allocated at $0.10 per square foot if the company accepts the special offer:

For example, the upper right cell shows that if expresso advertises and beantown doesn't advertise, expresso will make a profit of $15 million, and beantown will make a profit of $2 million. assume this is a simultaneous game and that expresso and beantown are both profit-maximizing firms. if expresso decides to advertise, it will earn a profit of $ million if beantown advertises and a profit of $ million if beantown does not advertise. if expresso decides not to advertise, it will earn a profit of $ million if beantown advertises and a profit of $ million if beantown does not advertise. if beantown advertises, expresso makes a higher profit if it chooses . if beantown doesn't advertise, expresso makes a higher profit if it chooses . suppose that both firms start off not advertising. if the firms act independently, what strategies will they end up choosing? expresso will choose to advertise and beantown will choose not to advertise. expresso will choose not to advertise and beantown will choose to advertise. both firms will choose to advertise. both firms will choose not to advertise.