Buddy's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. the product is reasonably well-positioned in the thrift segment and enjoys relatively high awareness and accessibility. which of the following would most likely result in a quick increase in market share?
select: 1
lower the unit selling price to the bottom limit of the segment price range
increase the unit contribution margin by decreasing the mtbf
increase awareness by 5%
re-position the product to the ideal spot within the segment
Answers: 2
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