Gershwin wallcovering inc. shipped the wrong shade of paint to a customer. the customer agreed to keep the paint upon being offered a 15% price reduction. the price reduction is an example of a: -sales revenue.-sales discount.-sales return.-sales allowance.

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.