Business, 15.07.2019 23:20 lilbuh

The manufacturer of ecomputers, an economy-priced computer, recently completed the design for a new laptop model. ecomputer’s top management would like some assistance in pricing the new laptop. two market research firms were contacted and asked to prepare a pricing strategy. marketing-gets-results tested the new ecomputers laptop with 50 randomly selected consumers who indicated they plan to purchase a laptop within the next year. the second marketing research firm, called marketing-reaps-profits, test-marketed the new ecomputers laptop with 200 current laptop owners. which of the marketing research companies' test results will be more useful

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The manufacturer of ecomputers, an economy-priced computer, recently completed the design for a new...

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