Business, 16.07.2019 18:10 214578

The marketing manager for mountain mist soda needs to decide how many tv spots and magazine ads to run during the next quarter. • each tv spot costs $7000 and is expected to increase sales by 420,000 cases. • each magazine ad costs $2500 and is expected to increase sales by 500,000 cases. • a total of $100,000 may be spent on tv and magazine ads combined. however mountain mist wants to spend no more than $70,000 on tv spots and no more than $50,000 on magazine ads. mountain mist earns a profit margin of $1.80 on each case of soda that it sells, not factoring in marketing costs (just operational profit). formulate this problem as a linear program to maximize net income (operational profit less advertising costs), where decision variables are a=number of tv spots, b=number of magazine ads. do not use excel for this, just algebra.

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