Business, 17.07.2019 02:20 spearjj

"in the past few years, mcdonald’s has made a lot of changes to its menu, adding more healthy choices and more higher-priced items, such as those offered in mccafé (e. g., premium roast coffee, antibiotic-free chicken, and fruit smoothies), and has also enhanced its in-restaurant services (e. g., free, unlimited wi-fi; upgraded interiors). did mcdonald’s new priorities—in terms of a broader, healthier menu and an improved in-restaurant experience—require changes to its traditional value chain activities? if so, how? try to be as specific as possible in comparing the mcdonald’s from the recent past (focusing on low-cost burgers) to the mcdonald’s of today."

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