Business, 17.07.2019 23:20 ashleylit8

The primary responsibility of strategic planning is to look continuously outward and develop business activities in step with the anticipated environment. t f strategic planning is market-environment driven and is an extension of the company’s performance targets. t f the basic task of the marketing manager in developing marketing strategy for product/services consists of identifying the target market and developing a related market mix (controllable), to achieve a productive match or fit with a company’s market environment (uncontrollable). t f

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