The owner of a rare manuscript and a collector entered into a written agreement for the sale of the manuscript at a price of $7,500, which was to be paid upon delivery of the manuscript on a specific day. when the owner tendered the manuscript on the specified date, the collector refused to accept it or to pay for it. the owner tried in good faith, by commercially reasonable means, to sell the manuscript, but he was unsuccessful. he subsequently brought suit against the collector for specific performance of the contract. for whom should the court rule?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.