Someone who generally supports the social and economic status quo and believes that a large and powerful government poses a threat to citizens' freedoms would be considered

"Conservatives"

Explanation:

People who believe in what is stated in the question are believed to be "Conservatives". This is a political inclination in which the people are against change and prefer to maintain their traditional values and customs. These traditional American values in which they believe in are individual liberty, National Defense, Personal Responsibility and very little government intervention. Usually seen as the complete opposite of "Liberals".

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answer; it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits;