Small-business owner marcos set up his google ads campaign by thinking of “obvious” keywords off of the top of his head. what's one way he might improve them?
a. click the “automatic keyword refresh” button
b. stick with the current keywords for 2 months to collect enough viable data
c. see the suggestions on the opportunities page
d. see the suggestions on the keywords page

When randy, a general manager of a national retailer, moved to a different store in his company that was having difficulty, he knew that sales were low and after talking to his employees, he found morale was also low. at first randy thought attitudes were poor due to low sales, but after working closely with employees, he realized that the poor attitudes were actually the cause of poor sales. randy was able to discover the cause of the problem by utilizing skills.