Minden company introduced a new product last year for which it is trying to find an optimal selling price. marketing studies suggest that the company can increase sales by 5,000 units for each $2 reduction in the selling price. the company’s present selling price is $70 per unit, and variable expenses are $40 per unit. fixed expenses are $540,000 per year. the present annual sales volume (at the $70 selling price) is 15,000 units. required: 1. what is the present yearly net operating income or loss?

The present yearly net operating income or loss is  - $90,000

Explanation:

The computation of present yearly net operating income or loss is shown below:

Net income / Net loss = Sales - Variable cost - Fixed cost

The sales - variable cost is equal to contribution

Than, Contribution - fixed cost = net income

where,

Sales = Present Sales volume × Selling price

         = 15,000 × $70

         = $1,050,000

Variable cost = Present volume × Variable cost per unit

                     = 15,000 × $40

                     = $600,000

And, fixed cost = $540,000

So, net income / loss = $1,050,000 - $600,000 - $540,000

                                   = - $90,000

Hence, the amount shows negative which means the company has suffered a loss of $90,000

Thus, the present yearly net operating loss is  - $90,000

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