Which of the following statements best describes the typical target market? a. a target market will remain stable over time, with the same group of consumers. b. target markets change over time as consumers drop in or out of the market, and as tasteschange. c. target markets are not strongly affected by changes in the external environment. d. target markets cannot be specifically defined according to age, income, or locationbecause these factors are continually changing.

Amanufacturing firm is considering overhauling the existing compensation strategy. currently every front line employee who works on the assembly line earns the same hourly wage. ideally, management would like to institute a new pay system that involves pay-for-performance. which of the following recommendations is both consistent with scientific management's general emphases and generally good advice for management of this firma. the firm should adopt a differential pay system with one pay level for average performance, and a higher level for good performance. b. the firm should adopt a differential pay system, but the firm should modify it from its original design and provide many different levels of pay associated with different performance levels. c. the firm should understand worker psychology and to focus on pay as the key motivator. d. all of the abovee. none of the above