Integrated brand promotion
a. is only important for national advertising campaigns.
b. pertains only to campaigns involving three or more media options.
c. uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.
d. is regulated on a federal level by the federal trade commission (ftc).

The correct answer is C. Uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.

Explanation:

The promotion is an element or tool of marketing that has as specific objectives: to inform, persuade and remind the target audience about the products that the company or organization offers them, pretending in this way, to influence their attitudes and behaviors, for which It includes a set of tools such as advertising, sales promotion, public relations, direct marketing and personal sales.

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