Spin, a small, upscale bicycle manufacturer in southern oregon, employs three owner/entrepreneurs, five production craftsmen, four distribution technicians and guy gaylord as director of sales & marketing. it could be said that gaylord's marketing department has the primary responsibility to generate brand perceptions. t/f

True

Explanation:

Brand perception is a special result of a consumer’s experiences with a brand. It’s highly pivotal to a marketing strategy as it’s often what elevates a simple product or company into a brand: the same as putting a face to a name.

Brand perception can take on quite the variety of interactions. For example, an experience with a brand can entail everything from a conversation with a friend, reading an online review, to watching an advertisement. All of this sensory information is then translated into a mental impression of a brand and determines perceptions of the quality, value, and reputation of that brand in the consumer’s mind.