Maxcorp’s bonds sell for $1,006.27. the bond life is 9 years, and the yield to maturity is 7.9%. what is the coupon rate on the bonds? (assume a face value of $1,000 and annual coupon payments.) (do not round intermediate calculations. enter your answer as a percent rounded to 2 decimal places.)

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.