Altima, inc. finished job a40 on the last working day of the year. it utilized $300 of direct materials and $3,380 of direct labor. altima uses a predetermined overhead allocation rate based on a percentage of direct labor costs, which has been fixed at 40%. the entry to record the completion of the job should involve a

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.